Monthly tip to maximise your profit

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August 5th, 2005

When was the last time you took a good hard look
at the quality of your coffee? Are you keeping customers who
are addicted to your delicious flat whites or are you losing
customers and potentially more sales, because of your loathsome
lattes.

Take some time to test the coffee being made by different coffee
makers in your establishment. Are your frazzled waiting staff
turning out horrid coffee that is causing your customers to
wander off to another establishment for coffee and dessert?
Great coffee can really make a huge difference to your sales.
If you’ve got some bad baristas then maybe it is time to think
about organising some coffee making training which most suppliers
are happy to provide.

How to cost your coffee

A kilo of Laffare coffee beans in MenuCoster currently costs
.75 plus GST – that’s .59 inclusive. To make a single shot you
will need around 8 grams and a double shot 16. So generally
you’ll get around 65 – 70 drinks per kilo if you serve a mix
of single and double shot drinks (and allow a little for wastage
and staff consumption).

If you sell your coffees for .00 each on average, you should
achieve around 0 (inclusive) of sales from every kilo you use.
That’s a gross profit of 9 for each kilo of coffee used. You
should expect to use at least ten litres of milk per kilo of
coffee, and then you need to factor in several other things…
sugar, takeaway cups… You will soon know how profitable (or
unprofitable) your coffees are.

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