Jamie Oliver drops “pukka”
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October 7th, 2003
Jamie Oliver has said he will not use his “pukka”
catch phrase again, because he feels it has turned him into
a joke.
Oliver was lampooned by critics who sent up his language in
his original TV series, The Naked Chef.
“I try to avoid it now because I felt like I was becoming a
cartoon of myself,” he said.
“When you go to other countries, especially America, they keep
asking you to say it and it drives you mad.”
Oliver is taking a year-long break away from the public eye
to concentrate on this business and to spend more time with
his wife Jools and their two daughters.