Customer loyalty schemes not common in hospitality
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October 7th, 2003
It seems restaurants and hotels are failing to capitalise on customer loyalty.
A recent report found that the hospitality sector is less effective at collecting and using customer information than airlines, banks and supermarkets.
Restaurants emerged as the worst offenders, with only a third operating loyalty programs.
By better understanding their customer’s habits, hotels can boost occupancy rates to help offset their fixed costs, while restaurants, which have more impulse visits, can boost the frequency that customers dine out.